GRAPHIC DESigN & BRANDINg
LOGOs AND BRANDING
The client reached out to me with an aesthetic idea for a logo to act as the face of her brand. She knew what kind of feel she wanted, but let me have a lot of fun with it. We discussed using a plant as our main imagery - and came to the final decision to use a eucalyptus leaves as the main branding image. I digitally drew and painted the leaves - and the client decided that she wanted to use the leaves as the main image on her social media.
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The client then wanted Instagram Highlight covers. She wanted them to be graphic and easily eye-catching. We brainstormed what kind of covers she would need and determined what each image should be. I created simple white vector line art images for each title - this is very different than her logo branding but still fit together because of the colour and simplicity of the logo.
Hatley | Little Blue House needed a sign for their “Blue Scoops” ice cream parlour outside of their store locations. They asked for it to feel old fashioned while still following the Hatley | Little Blue House feel & to include their three mascots. I worked digitally in large format to create this vinyl sign and worked closely to the references of their characters to ensure they matched the brands identity.
PACKAGING, LABELS & HANG TAGS
Left & Middle: Hangtags for Hatley Ladies line - on how to keep a crinkle in fabric & to tell customers the garment is wrinkle resistant
Right: Microfibre waterproof sticker label for children’s raincoats
Below: Organic Maple syrup logos and branding for Little Blue House
Newsletters and retail assets
Newsletter, retail & social media signage for Charmed Aroma’s Black Friday sale. The Client asked for a neon sign look - so I hand wrote the neon lettering and edited the effect. I also added flashing light animations to the writing to further the light effect.
I created multiple versions in varying sizes, videos for all the different sale prices. In addition I created two versions of the newsletter for different sales and with different headers.
PERSONAL BRANDING & PACKAGING
I decided in late 2019 to start my own embroidery business. I wanted a very easy logo that I could grow with, and didn’t want it to be specifically branded for embroider - rather I wanted my brand to feel like me. I started with finding some inspiration and then picked the colours I wanted. I used a combination of sans serif and serif to create an interesting hierarchy. I used the image of a plant as my logo - and this simplistic line art continues throughout my branding.
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To pull my brand together on instagram, I decided to make Instagram Highlight covers. I chose the specific titles for each cover, and then drew things relating to embroidery and sewing rather than deciding something that is specific and representative
I took inspiration from my logo branding and created a pattern that fit the aesthetic I previously created. Once I had the pattern I used it in various ways, specifically in the packaging of my products.
Product packaging design & Poster mock up
I wanted to create both the packaging and promotional assets for a mock natural skincare product line. I started by creating both the box and dropper labels in Adobe illustrator, and then placed them on the box and bottle in Adobe photoshop.
I then created the “paper cut” effect in illustrator and added the textures i created in photoshop.